Loïc is born in a coffee-traiding family, Charly did not even drink coffee when the idea of starting a coffee roastery emmerged. But we had one goal, to inspire and enrich the world, one person and one cup at a time, by inviting people to savor life’s simple pleasures and explore new places through coffee.

To ensure freshness, we roast our coffee beans weekly.

We pledge loyalty to all the protagonists involved in the coffee-making process, from the farmer to the final customer. We believe that the more you give, the greater the rewards in return.

We are an accessible and easygoing brand. Our products and their use are straightforward, direct, and unadorned. We believe that a personal and holistic approach is the best way to inspire those around us. We think about the future and the upcoming generations, enjoying life while respecting Mother Nature.